Before to think of how we can use Facebook marketing software for improving target audience for Facebook ads, you need to answer the following questions:
Do you really want to achieve targeted audience group for your Facebook ads?
Do you want information about the effectiveness of achieving the targeted audience?
Well, if your answers are YES! then you are probably in the right place to achieve your targeted people for your marketing campaigns.
The segmentation software and demographic provided by Facebook will help you in boosting your targeted audience for Facebook ads.
By reading this post, you can easily get an ideal approach to improve audience base for Facebook ads.
How to use Facebook Ad targeting options?
You need to consider 4 attributes while targeting people for your Facebook ads.
Let’s have a look at those 4 attributes:
Targeting with location:
It allows you to target people according to their geo area, for example, state, city, country (you can also use zip code).
You can choose people according to the area they are living in or just currently present on that area. Geo-targeting is best in case the targeting is done for marketing of any special offers of any retail shop.
Use demographics:
Here you get a great chance to do targeting on fields like profession, relationship status, life events, education, profession etc.
Interest area:
It will allow you to target people according to their interest. By using it, you can filter people based on the interaction with apps inside Facebook, events, and pages.
Behaviors:
Here you can focus on the customers’ habit like what mobile device they are using, their travel patterns, which online games they are playing etc.
By using all such targeting option you can effortlessly know the targeting people, further, it will become a lot easier for you to do the targeting.
How to use Facebook marketing software in targeting people for Facebook ads?
Facebook marketing tool can be used for gathering all information regarding your target audience. It does not make a difference whether you are having a small targeted audience group or huge target group, this software can be used for scraping all the details from different Facebook user accounts in a small time. The data extracted by this software are exact and saved in CSV file format, hence easy to analyze.
The scraper feature of Facebook marketing tool support scraping option for Facebook fans, Facebook events, group member, friends, audiences. By using the scraper feature, you can easily get your desired data from Facebook and can use them for targeting purpose. For example, when you scrape all the friend list of your rival’s Facebook page, you can send them an invitation and can join them in your marketing activities. By scraping Facebook IDs from the user accounts you can easily send friend requests to people, by scraping audiences details you can get an idea about how to send them marketing focused messages in a genuine way.
In order to start the scraping process, you need to upload the URL of the Facebook pages, exact keywords. You can also do account targeting by loading the name of the Facebook account.